• by Danielle Oster , February 4, 2025

The Foundation to Combat Antisemitism (FCAS) is bringing its “Stand Up To Hate” message back to the Super Bowl this year, amid a proliferation of hate in a variety of forms.

FCAS, which was founded by New England Patriots principal owner Robert Kraft in 2019 to reach unengaged Americans with messaging combating antisemitism and other forms of hate – will make its second consecutive big game appearance with a 30-second ad during the Super Bowl. The move follows FCAS making its Super Bowl debut last year with its “Silence” ad featuring Civil Rights icon Dr. Clarence B. Jones.

The new ad,  “No Reason To Hate,” shared online on Feb. 3, enlists seven-time Super Bowl champion Patriots quarterback Tom Brady, and rap icon Snoop Dogg. The spot highlights the absurdity behind hateful ideology, reaching the conclusion that “The reasons for hate are as stupid as they sound.”

This year’s Super Bowl spot follows research from FCAS indicating hate against various groups rising since the end of 2023, with the two groups facing the most growth as a perceived threat undocumented immigrants (+7 percentage points) and Jewish people (+6 percentage points).

Notably, NFL programming helped provide a platform to spread such hate in the months since the FCAS report, with the Trump campaign running a series of anti-trans political ads during broadcasts of NFL games ahead of the election.

Ahead of Super Bowl Sunday, FCAS also running a series of activations in host city New Orleans – including partnering with the United Negro College Fund and Hillel International for a Unity Summit at Xavier University of Louisiana on Feb. 7, bringing together Black and Jewish college students with a shared mission of combating hate.

Additionally, FCAS is teaming up with a number of content creators and sports figures to develop supporting social content, alongside a newly announced partnership with digital media company Jubilee for supporting digital and social campaign elements. Among those partnering with FCAS on the effort are influencers Carly Weinstein and Tianna Robillard, and sportscaster Erin Andrews.