• by Fern Siegel , February 7, 2025

Mile Marker, a new independent media agency, has debuted. It's the merger of two agencies: PlusMedia and Cage Point. 

By combining Cage Point’s strategic and analytical insights with PlusMedia’s expertise in audience segmentation via direct mail and insert media models, Mile Marker offers an omnichannel agency that bridges the digital and physical worlds.

Its client focus is growth marketers, elevating media performance beyond KPIs.

The new entity is based in New York and launches with $500 million in billings. Clients include FreshPet, DoorDash, Webster Bank, Harry’s and Feeding America.

Mile Marker is led by president-CEO Scott Shamberg, the former global CEO of Publicis agency Performics.

“We developed capabilities, data management and a layered technical solution that holds media accountable for business impact rather than just performance. Not one size fits all. Not a centralized media practice,” said Shamberg. “We take the complex and simplify it for clients ignored by the super agencies, but can’t get what they need from the boutiques.”

Shattuck Groome, Mile Marker, chief media officer, added: “Central to our ethos and process is the Mile Marker Operating System, favoring the customization of best-in-class tech over building proprietary tech because we don't feel an obligation to build anything.”  

The MMoS tech is twofold: Waypoint, a three-step forensic process that includes data-driven research to scalable media execution, and culminates in customizable reporting and analytics. Relay is the agency's customized tech stack that connects performance, business and customer data.

Scott Morris, Freshpet president, called Mile Marker “an indispensable partner with us every step of the way since we launched the brand in 2006, went public in 2014, on our way to becoming a billion-dollar revenue and 7B market cap company. They have their finger on the pulse of strategy, planning and activation of all media formats and channels within the increasingly complex consumer journey landscape.”