• by Fern Siegel , February 7, 2025

Agnes Fischer has been appointed CEO, Grey New York, the agency's flagship.

Prior to her hire, she served as president of BBH USA. Her tenure resulted in increased revenue for the agency and consecutive business wins. Her industry experience ranges from CPG to financial services to food and beverage.

Fischer's previous agency experience includes T&Pm, Droga5 (pre-Accenture), TBWA\Chiat\Day and Anomaly. At Droga5, she led high-profile initiatives for category-leading clients such as Chase.

“Grey is an iconic creative agency with a clear North Star that illuminates what every client on the planet ultimately seeks: growth. ‘Famously Effective’ means we are obsessed with work that works, and this philosophy is enabled by bold creativity that truly breaks through, a deep understanding of today’s audiences, and a culture driven by our desire to do the best work for our clients,” said Fischer.

The CEO selection follows RG Logan named chief strategy officer in November 2024 and Thiago Cruz as chief creative officer in December 2022.

“People take their cues from how leaders behave,” said Laura Maness, Global CEO, Grey. “Embodying Grey’s values of creativity, unity, empathy and service, Agnes, Thiago, and RG are a vibrant, dynamic team set to shape the future of the studio in one of our highest priority growth markets. Together, they will enhance Grey’s high standards for a workplace that people aspire to be part of, and work that stands out in culture and drives real business impact for clients.”

Grey New York's client work included Coca-Cola, Applebee's and Modelo.

Grey is part of AKQA, a group of independent agencies owned by WPP.