• by Fern Siegel , February 24, 2025

London experiential agency Hot Pickle is marking its 15-year run with a new U.S. office in Winston-Salem, N.C., and a brand refresh.

The U.S. outpost is headed by co-founder Patrick Hammond. New American clients include Sazerac, Premier Foods, Mars and various U.S.-based Diageo clients.

“This is about us looking after our own brand the way we look after our clients’ brands. Getting our own home in shape and sharpening the business,” said Rupert Pick, global managing director, Hot Pickle. “We remain mildly obsessed with the financial payback of our work to our client’s brands. That’s why we model and operate experiences, as well as deliver the creative aspects.”

Hot Pickle's run has included creating brand homes and retail concepts for Guinness, Smirnoff, Hennessy, Magnum and Coca-Cola.

The brand refresh is a redesign by John Schubert, a Texas-based graphic designer and illustrator, who was inspired by 1950s iconography. The white and red logo features a pickle jar lid and includes the line: Remarkable experiences for remarkable brands.

In addition to the new office and logo, Hot Pickle announced a new leadership structure: co-founder Rupert Pick is now global managing director, co-founder Hammond is U.S. lead-head of strategy and co-founder Andrew St. Clair-Johnson is head of production and design. 

“The experience sector is evolving at pace, and standing still simply isn’t an option,” said Pick. “That dynamism makes it an incredibly stimulating space to work in — and a powerful platform for brands to launch truly new ideas and build deeper engagement.”