The two spots, "Surprise Party" and "Sweater Ad," suggest that when life gets you angry, you grab the cider and chill.

Kirby, Dryer & Sullivan, an independent creative agency, is responsible for the spots, which are running across multiple platforms, including Netflix, YouTube, Instagram, Facebook and other digital channels.

Angry Orchards, located in Walden, New York, owned by the Boston Beer Company. It makes hard cider using apples from its own 60-acre orchard located in Hudson Valley, New York. The company says its cider is versatile and recommends mixing it with Fireball cinnamon whisky or white rum as cocktails.

The cidery, founded in 2012, is open year-round and offers various arts events, as well as a tasting bar on the premise. Angry Orchard has more than 10 different styles of hard ciders. Aside from the classic apple cider, there is also Cranberry Craze and Risqué Rosé.

“Our ads are designed to make our drinkers feel seen. Anger is in our name; it’s who we are. We’re getting angry so they don’t have to, but in a way that makes people laugh,” said Matt Withington, senior director of marketing at Angry Orchard, told Agency Daily. “The world is a gold mine of things that make us angry, so with this campaign, we’re flipping the script on everyday irritations. You can get angry about it, or you can get the sweet release of Angry Orchard. We’re excited to continue bringing ‘angry’ to life in unexpected ways, tapping into key seasonal and cultural moments.”