South Carolina hospital group Roper St. Francis Healthcare has named Doe-Anderson as its new ad agency with a remit that includes both creative and media. The award followed a formal review.
This month the health system launched a $100 million fundraising campaign called “Imagine.”
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The agency also announced several other wins coming into the new year including being selected to develop a communications and marketing plan for The Dot Experience, American Printing House’s (APH) re-imagined museum (Louisville, KY) set to open in 2026.
Buckeye Power Systems, an Ohio-based power supplier, has tapped Doe-Anderson for digital media and website strategy and execution.
The agency has also been tapped by a Kentucky trade group to develop an awareness campaign about the dangers of low head dams, which can trap and drown unsuspecting swimmers.