• by Fern Siegel , March 6, 2025

Hearst Newspapers believes in the power of journalism — and in showcasing two of its big brands: San Francisco Chronicle and Houston Chronicle.

The “There’s More with the Chronicle” campaign highlights the coverage and digital innovations that connect city readers to the larger world.

“We wanted to capture the energy and unique relationship between two world-class cities and the people who call them home,” said Andrew Harper, executive creative director, PMG. The agency was named Hearst’s creative and media AOR in January after a competitive review.

The creative uses each newspaper’s video and photography to illustrate its reach. The work is part of a multimillion-dollar, multiplatform push in brand-building across Hearst. The company is also acquiring Austin American-Statesman.

“There’s More with The Chronicle” rolls out this month, supported by Hearst-owned assets with paid media that spans billboards, linear TV, streaming services, connected TV, radio, podcasts and digital display ads. 

Future campaigns will extend to other markets, including Times Union of New York’s Capital Region, San Antonio Express-News and Hearst’s Connecticut news brands. PMG will tailor the “There’s More with…” message aligning Hearst with the communities it serves.

“We are committed to high-quality journalism and growing readership in the digital era,” said Jeff Johnson, president, Hearst Newspapers. He added the campaign “aims to attract new readers and reconnect with former subscribers by showcasing our in-depth reporting, service-oriented coverage and innovative storytelling.”

Hearst is one of the largest global media companies, with cable and TV networks, 24 daily and 52 weekly newspapers, digital services businesses and more than 200 magazine editions worldwide.