• by Fern Siegel , March 11, 2025

Iris Worldwide has promoted Elizabeth Hall to group managing director to add muscle to the agency in the Americas.

She reports to Jill Smith, CEO of Iris Americas.

Hall will lead integrated growth strategies, including for IKEA. New client wins for the agency include California Pizza Kitchen and E.&J. Gallo & Boars Head.

Previously, she served as managing director of Iris Atlanta, playing a key role in the success of Iris US, which drove 30% Y0Y growth. In that role, she worked with Barclays, Bentley and IGH to enhance Iris’ Participation Agency model with clients.

Before Iris, Hall held posts at various agencies, including  group account director at 360i and associate client partner at Moxie.

Jill Smith, CEO of Iris Americas, said: “Her energy and enthusiasm are unmatched, and now is the perfect time to expand her impact across the region. I have no doubt she will help shape the future of Iris in the Americas and continue to deliver for our clients.”

Hall’s appointment follows a series of recent hires, including Menno Kluin as Global Chief Creative Officer and Eduardo Maruri as Global Creative Chair.

Global marketing agency Iris is been a part of the Cheil network, which is owned by Samsung.