• by Wayne Friedman , March 11, 2025

Under its new deal with “WWE Raw” that started up in January, Netflix has now sold out its “title” sponsorships for live event episodes over the next few quarters.

Sponsors include TurboTax, which did a first of its kind “takeover” of an episode, including on-set signage, on March 10 from Madison Square Garden. TurboTax’s campaign “Now This is Taxes” was given wall-to-wall coverage.

Netflix said it is "bringing the action to partners like never before with the heart-pounding, jaw-dropping fun of WWE RAW."

The advertising creative consists of WWE Superstars Rhea Ripley, Rey Mysterio and Bron Breakker, who display very familiar frustrations of filing taxes.

Netflix says the campaign is the first global campaign created by Netflix for the WWE Raw series.

Netflix has sold out ad inventory in WWE RAW title sponsorships throughout the next few quarters, with advertisers including presenting sponsor Snickers as well as Minute Maid, Cricket Wireless, Wingstop, and others.

“WWE Raw” airs live Mondays at 8 PM ET/5 PM PT.

Netflix also has exclusive rights to “WWE SmackDown,” “WWE NXT,” archive content and all WWE Premium Live Events — including WrestleMania, Royal Rumble, SummerSlam and more — in most international markets.

For the full year 2024, USA Network’s “WWE Monday Night Raw” took in an estimated $74.93 million in national TV advertising revenue, with $40.2 million for "WWE NXT," according to EDO Ad EnGage.