In 2024, it launched SunSip, a carbonated beverage supports gut health. That point is driven home in the new campaign  "Sundeniably Good Soda."

The three-spot work is by creative agency Funday! Spot are here, here and here.

The national, cross-channel campaign includes paid social presence across Instagram, Facebook, and TikTok, digital video ads including CTV and OTT, banners and OOH advertising.

SunSip was strategically formulated to give consumers a tasty soda with added health benefits and no artificial sweeteners. The eight flavors are: cherry cola, raspberry lemonade, root beer, cream soda, Dr. Bubbles, peach, strawberry vanilla and lemon lime.

“ 'The Sundeniably Good Campaign' invites everyone curious about making small improvements in their beverage choices, to believe what they might have thought was previously impossible: SunSip tastes delicious and also has better-for-you benefits. We loved the idea of reminding consumers of simpler times, with a creative treatment that takes viewers back to the days of studio-filmed sitcom sets, while inviting them to the idea that the future is now. They can have delicious soda that’s also good for them,” Charlotte Mostaed, Chief Marketing Officer at Health-Ade, told Agency Daily.

The launch of SunSip marks the first non-kombucha product offered by Health-Ade in the refrigerated premium digestive-health category.

SunSip will partner with Grlswirl, a woman-founded skate collective, to capture the joy of summer, hosting group skates, events and giveaways throughout the year, encouraging people to try something new.

“Millennials, Gen Z, and Gen X alike resonate with nostalgic themes, particularly when the external environment can be uncertain. We want to deliver the things that most Americans are looking for — prebiotics from organic agave inulin fiber, vitamins C, B6 and B12 to support everyday immunity and energy, and minerals zinc and selenium to support an inner and outer glow,” added Mostaed.

Health-Ade retails in 65,000 stores nationwide.