• by Joe Mandese  @mp_joemandese, March 18, 2025

David Wheldon, Chief Brand Officer of global lottery and casual gaming developer Allwyn, has been named president of the World Federation of Advertisers.

Wheldon, who previously served as WFA president from 2015 to 2019, succeeds Mastercard Chief Marketing and Communications Officer Raja Rajamannar, who is stepping down after six years in the WFA role.

In a related move, the WFA said Ferrero Chief Institutional Affairs and Corporate Communications Officer Phil Myers will serve as deputy president.

In addition, new members of the WFA executive committee include:

• Allyson Witherspoon, Corporate Vice-President, Global Chief Marketing Officer, Nissan Motor Corporation 

• Russell Dyer, Chief Corporate Affairs Officer, Kenvue 

• Olayinka Ijabiyi, Group Head, Marketing & Corporate Communications, First Bank of Nigeria

• Andrea Hunt, President and Chief Executive Officer, Association of Canadian Advertisers 

• Riikka-Maria Lemminki, Managing Director, Marketing Finland

Continuing, re-elected WFA executive committee members include:

• Aude Gandon, Global Chief Marketing Officer, Nestlé

• Aishwarya Nambiar, Global Brand and Head of Marketing, Etihad Airways

• Jane Wakely, Chief Consumer and Marketing Officer and Chief Growth Officer, International Foods, PepsiCo

• Taide Guajardo, Chief Brand Officer Europe, Procter & Gamble

• Anne Stilling, Global Director Brand and Media, Vodafone

• Edward Bell, General Manager Brand, Insights and Marketing Communications, Cathay Pacific

• Asmita Dubey, Chief Digital and Marketing Officer, L'Oréal