High-Performing Apps Outpace Rivals Through Effective Onboarding, Paywalls
- by Robert Williams , March 20, 2025
Mobile apps with strong onboarding experiences and well-placed paywalls significantly outperform their competition, according to data compiled in a report by in-app subscription platform RevenueCat. In most categories, the top 10% of apps convert downloads to trial subscriptions at double or even triple the median rate, highlighting the importance of …
Reminder: You are seeing this premium content because you are a subscriber to MediaPost's Research Intelligencer and/or a member of the Center for Marketing & Media Research. This content cannot be viewed by non-subscribers/non-members.
