Digital marketing company Jellyfish has just taken the wraps off of a new AI-driven end-to-end media in-housing platform. And according to the firm, part of The Brandtech Group, the platform can cut launch time for media campaigns by 65%, by automating such tasks as media research and content strategy.  

The firm claims that the new solution can sharply lower infrastructure costs and improve performance by 30% on average across channels including Google, Meta, and Amazon.  

The offering includes a proprietary process the company calls the “Media Ops Agent,” designed to streamline media campaign elements from research and insights to reporting.  

"For brands eager to take control of their media,” the new platform frees up client teams to “focus on strategy, not data entry,” says Jeff Matisoff, a partner at Jellyfish.    

The platform launch follows the company’s efforts to overhaul other aspects of the marketing mix including SEO, activation and reporting.   

And it arrives concurrently with a company rebranding that includes a new logo, visuals, and the tagline "Move Faster, Smarter, Together."