• by Fern Siegel , March 31, 2025

Media agency Mile Marker won two new clients, Narcan Nasal Spray, an anti-opioid, owned by Emergent BioSolutions, and Earth Breeze, a laundry detergent sheet.

Mile Marker was named the AOR for Narcan's media strategy, planning and buying after a comprehensive pitch.

“Both of these marketers tick every important box that Mile Marker seeks in client partnerships,” said Shattuck Groome, Mile Marker, Chief Media Officer. “They are equally committed to an honest and fully transparent dynamic with their media agency first and foremost. The agency partner must also lead with an analytics-driven approach to delivering business outcomes.”

The FDA-approved Narcan reverses opioid overdoses by temporarily blocking receptors in the brain. The OTC medicine  restores normal breathing in individuals overdosing.

The objective is to raise awareness of the nasal spray with a major public education component. The effort will span B2C, B2B and HCP efforts, targeting the public, healthcare providers and first responders.

The Earth Breeze account was awarded after a review. The client noted the agency’s high-growth successes with FreshPet. 

Mile Marker is the newly constituted shop from the merger of PlusMedia and Cage Point. Its client roster includes DoorDash, Webster Bank and Harry's.