• by Fern Siegel , March 31, 2025

Callen has won the Vera Bradley account after a competitive review. The women's handbag, apparel and accessory company designated the shop its lead creative agency. It will also handle strategy.

After launching online sales in 2004 and going public in 2010, Vera Bradley is evolving its brand and products.

“Callen excels at creating buzz and increasing relevance with today’s consumers, while helping brands stay true to their roots,” said Alison Hiatt CMO, Vera Bradley.

The agency's remit is to leverage the company's heritage, while appealing to a new generation.

“Vera Bradley is a testament to what it means to be a timeless brand — one that has built a passionate community over the years that is ready for the next step in their journey,” said Craig Allen, Founder-Chief Creative Officer,Callen.

The first work from the Austin, Texas-based agency will launch this fall with additional rollouts to follow.

Callen's client work includes Oofos, Olipop, Supercell and Disney+.