• by Tanya Gazdik , April 3, 2025

Subaru of America is launching a nationwide tree distribution program in partnership with the Arbor Day Foundation.

The initiative corresponds with National Arbor Day, which in the United States is the last Friday in April, although states observe the event on different days according to the best planting time. 

As part of the Subaru Loves the Earth initiative, Subaru retailers will provide 100,000 mature regionally appropriate trees in communities across the country, which will have tangible benefits for generations to come. This is the largest corporate event in the nonprofit’s history. 

The effort includes two new spots from Carmichael Lynch that will run in English and Spanish on linear TV, streaming, digital video and social media platforms in 30-second and 15-second formats. 

"Kids" features colorful artwork drawn by children, and "Subaru Partners with the Arbor Day Foundation to Give Away Trees" highlights the partnership between Subaru, its retailers, and the Arbor Day Foundation to address tree loss in communities nationwide. 

Paid media partners include CBS, ESPN, Hulu, Roku, Peacock, Telemundo, Univision, and YouTube, and the spots are available to view on the Subaru of America YouTube channel.

The effort builds upon Subaru’s legacy of supporting environmental causes that includes the replanting of 1 million trees in Western states to address post-wildfire reforestation efforts.

“With the unmatched expertise of the Arbor Day Foundation and the support of our Subaru retailers, we are creating a lasting impact that will grow for many years to come,” says Alan Bethke, senior vice president, marketing at Subaru of America, in a release. “One tree at a time, Subaru is proud to help make a more sustainable future for all.”

Donation distribution events will take place throughout the regional 2025 planting season. Anyone can visit Subaru.com/earth to find a participating retailer and reserve a tree on a first-come, first-served basis, quantities are limited.