• by Fern Siegel , April 11, 2025

mFuse, the full-service agency that combines performance and creativity, has named

Sue Higgs has been tapped as executive creative director of mFuse.

Higgs will work on key agency clients, Virgin Money and TalkTalk, as well as drive new business.

Before this, she was executive creative director at Dentsu Creative. Previously, she worked at Grey Group, Publicis and Ogilvy in a senior creative capacity. Her awarded brand work includes Hilton F1, American Express, Birds Eye, Dove, Vauxhall and Reebok.

Danny Josephs, Chief Operating Officer, mFuse, said Higgs comes with “a big voice and big ambitions.”