• by Fern Siegel , April 18, 2025

Marketing agency Haberman was named a new agency partner for Odele, the haircare brand.

The win follows a competitive review.

This is Odele's first consolidated agency relationship to support growing distribution among national retailers and ecommerce. 

“One of our storytelling superpowers is being able to quickly shed light on what is and what isn’t working across the full marketing mix. Odele wants that speed and transparency to support their distribution growth and build household penetration,” said Doug Moore, Chief Commercial Officer at Haberman.

Haberman will handle national media planning and buying, as well as influencer marketing. The Minneapolis agency will also support asset production for Odele. 

“Haberman naturally showed up with ideas to help us pull all the pieces of our plan together against one holistic strategy,” said Kim Francis, Chief Growth Officer at Odele. “Haberman stood out both on the merits of their media expertise and the way they see the greater 1+1=3 opportunity.”