• by Fern Siegel , April 17, 2025

Global experiential agency Momentum Worldwide has solidified its AI efforts, appointing Jason Alan Snyder as its first Global Chief AI Officer.

Snyder, the agency's Chief Technology Officer and head of global production, will also remain in that post. His appointment as Chief AI Officer reflects the agency’s recognition that artificial intelligence is a business imperative in advertising.

“Jason’s appointment reflects where our industry is headed — and how Momentum plans to continue to lead it,” said Donnalyn Smith, Global CEO of Momentum Worldwide. “He has a rare ability to turn complex systems into a brand advantage, and his vision ensures our clients stay ahead, responsibly and creatively.”

Previously, Snyder has led the development of intellectual property for Momentum spanning AI systems, data orchestration and real-time production technologies.

He is also the co-founder and inventor of SuperTruth, a holding company focused on optimizing data as a business’s most valuable asset. In 1992, he created the Evil Robot Mfg. Corp.

“This is not about hype — it’s about helping our clients navigate and lead through complexity,” Synder said of his new role. “As Chief AI Officer, my focus is embedding intelligence into every layer of what we do — from operations to concept to execution—making AI a trusted partner in delivering the smartest brand experiences.”

Synder holds multiple patents and has successfully designed, developed and deployed technologies in artificial intelligence, biotechnology, robotics, augmented reality and intelligent systems.