Last year, Six Flags merged with Cedar Fair Amusement Park Company to create the largest amusement park company in North America-- Six Flags Entertainment Corporation.   

Now, time to the start of the spring/summer outdoor season, Six Flags is launching its first national brand campaign since the merger.    

Titled “We're Serious About Fun,” the campaign is designed to drive park visits along with sales of the park’s Daily Tickets and Season Passes.   

“When it comes to family entertainment, there are any number of options people can choose, from amusement parks to ballgames, movies, zoos, beaches, and more,” said Stella Smith, VP of Advertising & Creative Services at Six Flags Entertainment.  “The goal of our campaign is to convince these fun-seekers that Six Flags offers ‘one-of-a-kind fun’ ... And at a great value.”   

The campaign launches this month and will run regionally throughout the spring/summer season.    

Created by Omnicom agency TMA, the effort includes TV, digital, out of home, social media, and email, among other elements.    

The platform theme of “serious fun” focuses on what makes Six Flags its own unique space.   The ads feature the so-called “Funsultant,” whose mission is to improve every little park detail until they are better, bigger and more fun than ever.   

“When I see their smiles, I’m overcome with joy,” the Funsultant proclaims in one spot.   

Four TV spots debut this month including “Meet the Funsultant,” which introduces the character and showcases many of Six Flags’ fun attractions. 

Additional videos and activations will be rolled out over the course of the year.  Advertising will run in select markets where parks are located and will appear in programs such as the NBA Playoffs, “American Idol” finale, NFL Draft and others.   

In addition to TMA, Zimmerman Advertising handles Media, Omnicom Production oversees production, and Ketchum handles Public Relations.