We Are Social has integrated Helo, a creative studio responsible for Bud Light and "Dreamcaster," the Cannes Grand Prix-winning campaign that enabled a blind man to commentate an NBA game, into its U.S. Narrative unit.

Helo brings various clients to the table, including Deloitte. Helo UK will continue to operate as an independent production entity. No staff changes are anticipated.

The integration allows the We Are Social to deliver larger campaign executions while strengthening Narrative's production across AI, experiential and tech-enabled content. It also augments a planned expansion into Canada.

Launching in 2013, Helo won an Emmy for digital innovation.

“Helo has built a reputation for producing work that’s bold, culturally tuned-in and technologically ambitious,” said Rebecca Coleman, North America CEO, We Are Social. “Bringing their expertise into We Are Social unlocks a whole new level of innovation for our clients. This partnership marks a new chapter — one that’s all about raising the bar for creative production and making work that resonates.”

As part of the transition, Brendan Kiernan, former CEO of Helo, and Justin Moore-Lewy, co-founder and former partner, will become principals of Narrative.

In the U.S., We Are Social works with some of the world’s biggest brands, including adidas, McDonald’s, YouTube and Universal Pictures.

We Are Social is part of Plus Company.