• by Fern Siegel , April 25, 2025

Leo Chicago has produced new spots for Visionwork's "On A Mission" campaign, including "Visionworks Difference"  and "Aurora Borealis."  

The new spots (four 30-second, eight 15 second) feature Visionworks' Dr. Iris helping people with eye care — whether in a store or trying to view the Northern Lights. The ads emphasize easy scheduling, transparent pricing, workable frames and a 100-day guarantee.

The tagline: "On a mission to simplify eye care."

Brian Shembeda, executive creative director, Leo Chicago, said: "The beauty of this campaign is how it uses humor and extreme situations to highlight an everyday truth: Eye care has become needlessly complex. We're creating memorable moments that emphasize Visionworks' commitment to simplicity in a category that desperately needs it." 

Leo Chicago's clients include Snack Factory, Tillamook and Southwest Airlines. The agency is owned by the Publicis Groupe.

Visionworks has more than 750 retail stores in 41 states and the District of Columbia.