The latest global push, created by Springtime, carries a simple message: "If you love it, it's never a waste."

The campaign will launch in Europe, anchored by the U.K. in May. The spot will then run in Western and Central Europe, as well as markets across Asia, Latin America and the Middle East.

The platform “Thirsty For More”  is about doing what you find most fun and enjoyable. It's not about what others think, it's about making your every day moments special.

Whether it’s football or motorbiking, Beckham's approach is all-in. The new spot highlights that sensation — from road trips to dancing. Beckham delivers the "love it" tagline.

Cathy Graham Kidd, senior director of global brand marketing at PepsiCo, said: “This launch is just the beginning. You’ll see it come to life with local activations across the world.”

Beckham's memorable Pepsi ads include the 2002 "Sumo" match, a "Wild West" style duel and "Football Warriors."

PepsiCo products include Lay’s, Doritos, Cheetos, Gatorade, Mountain Dew and SodaStream.