• by Danielle Oster , April 27, 2025

Prebiotic soda brand Poppi has invested heavily in marketing in recent years, but before the launch campaign for its newest flavor, that hadn’t included any gaming initiatives.

The multiplatform campaign promotes Alpine Blast, a citrus soda with 55mg of caffeine (the most caffeinated beverage yet for the brand), which include the brand’s initial foray into gaming.

Poppi teamed up with licensed Fortnite studio Creator Corp to launch an exclusive Fortnite mini-game, following on the heels of a retro arcade-style Alpine Blasters game offering prizes to the top 1,000 players -- which has since ended. During the four days the game was active, 24,000 users played 126,000 games, according to the brand.

The Fortnite mini-game will be live at least through May 6. To support the gaming initiative, the brand partnered with top Twitch streamer Cody "Clix" Conrod, as well as other influencers on the popular gaming-focused streaming platform.

The Alpine Blast campaign also includes exclusive Poppi merchandise in an eight-piece limited-edition “Recharge Your Wardrobe” collection exclusively on its drinkpoppimerch.com website. Pieces in the collection range in price from a $12 keychain to the $120 Fully Charged Racing Jacket, which has sold out. The highest-priced remaining item is the $108 Limitless Sweatsuit set.

The campaign kicked off with an experiential event at Coachella earlier this month, powered by over 50 creator partners, “brand friends” and special guests, including weekend headliner Post Malone, a Poppi investor. Poppi hosted a barbecue-style event to celebrate the new flavor, set against an Alpine Blast-inspired backdrop designed by the brand.

The Alpine Blast flavor clearly calls to mind the similarly citrusy and caffeine-forward Mountain Dew, a Pepsi-owned brand, and arrives less than a year after rival Olipop launched its own Dew-inspired flavor, Ridge Rush. It also comes on the heels of Pepsi agreeing to acquire Poppi for a reported $1.95 billion last month. Pepsi is also rolling out a brand refresh campaign for Mountain Dew, introducing a new visual identity in packaging rolling out across retail locations beginning next month.