Creative agency Atomic London just debuted a new entertainment arm to embed brands in culture.

Atomic Studios' first project is "Chippy Chat," a new YouTube series with TikTok star Destiny Harold, aka Chip Shop Diva. The series was developed in partnership with Cowshed Ventures.

Atomic Studios, led by Nick Fox, chairman of Atomic London, utilizes advertising, social and TV to help brands develop long-form stories.

In the new "Chippy" series, Destiny puts celebrity guests to work behind the counter of a fish-and-chip shop in a light talk-show format. The first episode features music artist Professor Green.

Chip Shop Diva has generated more than 100 million views on TikTok. Her strong reach and engagement resulted in brand collaborations with Burger King, Rimmel, ASDA and adidas.

The format is produced by Cowshed’s production arm, Cowshed Studios in collaboration with Atomic Studios and talent management firm, Talent & Brands, also part of Atomic London.

Atomic Studios is the latest addition to Atomic London’s Orbit model, following its launch of social creator agency Supernova in September 2023 and creative healthcare agency Atomic Matter in May 2024.

Fox called the launch “an exciting new chapter in our mission to transform marketing from being interruptive to entertaining, where brands can be at the heart of popular culture, rather than trying to catch up with it.”