• by Fern Siegel , Yesterday

TBWA\Media Arts Lab, Apple’s global creative agency, has named Minah Lee as managing director and promoted Youji Noh to executive creative director for its Seoul office.

Lee reports to Katrien De Bauw, Global CEO. Noh reports to Brent Anderson, Global CCO.

“Minah brings a wealth of experience in the tech world, having worked both agency- and client-side for Korean and American global brands. She brings an entrepreneurial, start-up spirit that we believe will drive MAL Seoul into its next chapter,” said De Bauw.

Previously, Lee was head of account management at Amazon Korea. She also held posts at Cheil Worldwide, Samsung Mobile, Coupang, and Vestiaire Collective.

Noh has worked creatively on AirPods "Cases," "Behind the Mac" and the "Made on iPad" music video for Jay Park.

Anderson said Noh's “understanding of the intersection of media, art and audience makes her the ideal creative lead for this important market.”