Reba McEntire Covers The 'Home' Front For Realtor.com


Country star Reba McEntire centers Realtor.com’s “Nearly Home” campaign, popping into a sitcom-like spot to reassure frustrated home buyers anything is possible.

The new campaign, “Nearly Home,” was developed by Austin, Texas-based GSD&M, part of the Omnicom Group, and notes the brand offers 500,000 new listings a month.

The first episode of the campaign, called “The One Without the Break-Up,” highlights the difficulties of purchasing a home. The 30-second ad is here.

“A home brings a sense of comfort, relief and belonging that everyone deserves. This new campaign will help people become more positive, energized and hopeful about their home search,” said McEntire.

Launching with a cross-channel push, “Nearly Home” is the company’s largest investment in its 30-year history. It runs across TV, digital and social and features a high-profile sponsorship of the 60th Academy of Country Music Awards streaming live on Prime Video May 8.

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“With this campaign, our goal is to make home search feel more human, more hopeful and less overwhelming — especially for a generation of buyers who have been navigating a complex market,” added Mickey Neuberger, CMO at Realtor.com.

A 2024 Realtor.com survey revealed nearly two out of three Americans (64%) consider home ownership one of their top life goals.

GSD&M client work includes Ram trucks, Capital One, Pizza Hut and Dodge.

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