Country star Reba McEntire centers Realtor.com’s “Nearly Home” campaign, popping into a sitcom-like spot to reassure frustrated home buyers anything is possible.

The new campaign, “Nearly Home,” was developed by Austin, Texas-based GSD&M, part of the Omnicom Group, and notes the brand offers 500,000 new listings a month. Talent Partnership Advisors secured McEntire as the talent to best represent the company's values. 

The first episode of the campaign, called “The One Without the Break-Up,” highlights the difficulties of purchasing a home. The 30-second ad is here.

“A home brings a sense of comfort, relief and belonging that everyone deserves. This new campaign will help people become more positive, energized and hopeful about their home search,” said McEntire.

Launching with a cross-channel push, “Nearly Home” is the company’s largest investment in its 30-year history. It runs across TV, digital and social and features a high-profile sponsorship of the 60th Academy of Country Music Awards streaming live on Prime Video May 8.

“With this campaign, our goal is to make home search feel more human, more hopeful and less overwhelming — especially for a generation of buyers who have been navigating a complex market,” added Mickey Neuberger, CMO at Realtor.com.

A 2024 Realtor.com survey revealed nearly two out of three Americans (64%) consider home ownership one of their top life goals.

GSD&M client work includes Ram trucks, Capital One, Pizza Hut and Dodge.