Commentary
Dawn, Brand Innovators Partner On 'Master Class' Series
- by Richard Whitman , Columnist, Yesterday
Agency coalition Dawn is teaming with Los Angeles-based brand marketing professional network Brand Innovators on a new learning and development program titled “Brand Masters.”
“Master Classes” are in development and marketers will be able to tailor specific classes for their business needs from a syllabus of over 20 disciplines, including:
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Measuring marketing ROI along all touchpoints
The art and science of influencer marketing
Maximizing IRL customer experiences-modern experiential marketing
What to rent, buy, own-inhouse/external agency models
Turning under-utilized assets into hard working media
The discipline and rigor of evaluating creative
The power of brand purpose to align internal constituents and drive performance
Classes will be held on site at participating marketers’ corporate offices.
Instructors are being recruited from the leadership of dozens of Dawn agencies, including full-service and specialist shops with expertise in various marketing and advertising services and related areas like data science, advanced analytics, econometric measurement, CRM, gaming and more.
Current Dawn agencies include Crossmedia (co-founder of the coalition), BarkleyOKRP, Redbox, System1, Active International, Involved Media and more.
“Keeping marketing departments current on new technologies, capabilities, innovations [and more] is the highest priority for modern marketers,” says Dawn CEO Bob Kantor.
Brand Innovators was formed in 2011 and now includes a community of more than 60,000 senior brand marketers. It produces over 200 events annually in the U.S. UK, Canada, France and Mexico. Marc Sternberg, Co-Founder and Co-CEO of Brand Innovators is spearheading the partnership with Dawn.
More to come as the program’s curriculum and online presence are finalized.
