• by Ray Schultz , Columnist, May 16, 2025

MessageGears, an engagement platform for enterprise brands, is partnering with Databricks to help marketers  "work with more of their data in more complex ways without compromising speed, security, or control,” says Caroline Nash, senior director of partnerships at MessageGears.

The integration provides marketing teams with “direct, governed access” to the Databricks Data Intelligence Platform, MessageGears adds.

Marketers can leverage this to create tailored cross-channel campaigns and gain unlimited access to customer attributes, it says.

In addition, enterprise companies can eliminate latency, duplication and data discrepancies through direct data access to Databricks. They can query their entire live enterprise dataset to achieve this, MessageGears states.  

The composable architecture provide by MessageGears allows brands to choose components without overhauling their tech stack. These features include data activation, segmentation, APIs, and native messaging channels (email, SMS, push, in-app, web). 

The MessageGears platform can serve as an audience builder, an ESP or both, the company claims. 

The Databricks Data Intelligence Platform is built on an open lakehouse architecture that unifies data, governance, and AI models geared toward a firm’s particular characteristics.

As a validated partner of Databricks, MessageGears can pull directly from a company’s Databricks data and enriched customer profiles to support real-time engagement and dynamic personalization across billions of events in microseconds, the firm claims.

“Our partnership will leverage the benefits of MessageGears’ engagement platform and the Databricks Data Intelligence Platform to help companies securely develop cross-channel campaigns that improve the customer experience,” says Ariel Amster, director, strategic technology partners at Databricks.