Pereira O'Dell Promotes Rutigliano, Passos To ECD Posts

by Steve McClellan , May 22, 2025

Pereira O’Dell has elevated Julie Rutigliano and Fernando ‘Bisnaga’ Passos to executive creative director roles.

The agency (part of Serviceplan Group) credits the duo with leading efforts for award-winning work like the “Love Your Boys” campaign for client Manscaped and the Midea 90 Minutes of Air Conditioning.

They have also been integral to Pereira O’Dell’s new business efforts, per the agency.

Both creatives joined the agency in 2021. Rutigliano, an 18-year industry veteran, previously served at JWT, Fallon, MTV, McCann and Vice. Passos, a 20-year industry veteran, previously served at Ogilvy Brazil, Energy BBDO, Joan NY and Jones Knowles Ritchie Global.

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