• by Fern Siegel , Yesterday

Netflix wants to make its streaming experience easier. So launched its new Netflix TV Experience.

A 60-second spot by Toaster promotes the effort, explaining the new-look and build, updated AI and structure.

The work runs on Netflix's social channels.

The video highlights the new design and recommendation engine that responds to members’ real time behavior. The new options help customers choose more personal content and find real-time recommendations, aided by simpler navigation. 

Shortcuts to search, shows, movies, games and My Netflix appear at the top of users' screens. The redesign has also prioritized showing more detailed title information, such as the synopsis, run time and tags that may list awards or directors.

The goal is for the home page to help find content more quickly. The My Netflix hub keeps track of ongoing features: Continue Watching, My List and Remind Me.

Susannah Bard, managing director for Toaster in the U.S., said: “This was a momentous milestone for Netflix, and we were honored to support the campaign from the ground up.”

Toaster's client list includes Google, Gemini and Eon.