Hawaiian Tropic enlisted influencer-model Alix Earle in its "Tana Sutra" campaign, which utilizes tantric positions in the spot.

The sunscreen's campaign is the largest in the history of the brand. It features creative by BBH USA. The product debuted in 1969.

The campaign runs across social, OLV, streaming and OOH, as well influencer support all summer. Shot in Miami by Los Angeles-based director Aerin Moreno, the campaign celebrates the joys of sun-bathing with the right protection.

Also included in the campaign is a limited-run illustrated Tana Sutra guidebook with bonus poses.

Erica Robert’s Chief Creative Officer, BBH USA, said: “Ask any sun-lover, including Alix Earle, and they’ll tell you — the secret to an even glow is switching positions every 15 to 20 minutes. That ritual inspired 'Tana Sutra' — our playful and flirty glow-getting guide.”