• by Fern Siegel , June 3, 2025

Connor Keeshan is the new managing director for BBH USA, based in New York, and reports to CEO Steven Panariello.

Keeshan's appointment marks his return to the agency, which he left as an account director in 2016. Since then, he has served as head of account management at Johannes Leonardo. He has held other agency posts in his career, such as managing director at R/GA and account executive at TBWA\Chiat\Day.

Keeshan has developed acclaimed brand strategies and campaigns for top clients, including Mercedes-Benz, British Airways, Sony PlayStation, Samsung, American Express and Unilever.

Panariello said Keeshan brings "the creative firepower to transform client businesses, energize our culture and elevate the work. He strikes the perfect balance of vision and execution to help take BBH USA into our next pivotal chapter.”

Keeshan added: “My focus is on harnessing that energy to elevate our work, inspire our talent and deepen client partnerships, all while staying true to the ethos that defines BBH.”

The agency's motto is “Good and Nice.”

In the past year, BBH USA's business wins include Goodyear, Grey Goose and PATRÒN tequila.

BBH is part of the Publicis Groupe.