Singapore-based market research and brand tracker Milieu Insight is expanding into the U.S. market and has appointed agency veteran Huw Griffiths as strategic advisor for the U.S. market.   

Griffiths previously served as Global Chief Product Officer at Interpublic media agency UM Worldwide and Global Chief Product Strategist at sibling agency Kinesso. 

Milieu said Griffiths’ experience in developing marketing accountability systems and blending tech with media insights will be “central to scaling Milieu’s offerings in the U.S.”  

Griffiths will be working closely with Ted Marzilli, former CEO of YouGov America who was hired in February as president of Milieu Insight U.S. 

He'll advise on strengthening the company’s go-to-market strategy and offering and help to ensure that Milieu's tools are tailored to meet the unique needs of the U.S. market. Real-time data utilization will be a key focus, per the company.

Milieu Insight was founded by CEO Gerald Ang in 2016. He he previously worked at global research firms, including GfK and YouGov.