• by Wayne Friedman , Yesterday

Fox Corp.'s advertising-sales division has created a new centralized position -- chief marketing officer/executive vice president of advertising sales -- to be led by Puja Vohra, former Paramount Global executive.

Vohra will oversee development and execution of ad-sales marketing efforts across Fox Entertainment, Fox News, Fox Sports and Tubi, with the aim of creating unified messaging, as well as driving business growth and expansion.

She will report to Jeff Collins, president of advertising sales, marketing and brand partnerships at Fox Corp.

At Paramount, Vohra was executive vice president of marketing for Paramount+, heading up campaigns for “Landman,” “Tulsa King,” “Lioness,” “MobLand,” “Halo” and “1923” as well as oversight for NFL, UEFA, and CBS Next Day programming.

Previously, she was CMO of Warner Media’s truTV.

Prior to Warner Media, she was senior vice president for marketing at Oxygen Media, and marketing director for Bravo overseeing “Top Chef,” “Real Housewives of Orange County” and “Project Runway.” She was also responsible for “Affluencer” brand positioning focusing on Bravo’s upscale, highly educated audience.

Vohra was also executive vice president of brand marketing & strategy for Showtime.