• by Fern Siegel , Yesterday

Joan been named the creative agency of record for Mohegan Sun following a competitive review.

Mohegan Sun, located in Uncasville, Connecticut, is one of the largest entertainment, gaming, dining, meeting and shopping destinations in the United States.

The win came after a competitive pitch.

The AOR award includes the resort destination, Mohegan Digital, the online gaming offerings, and Mohegan Sun Arena. The win signals a shift in Mohegan Sun’s creative strategy, uniting its property and digital platforms under a single brand vision.

The agency's remit includes strategy, campaign development, on-site activations and digital promotions.

“The brands that thrive today are the ones who connect through culture, not just communication,” said Lisa Clunie, Joan CEO. “Mohegan Sun is ready for that leap.”

First work is slated for this fall.

George Galinsky, senior vice president, marketing communications for Mohegan, added the Mohegan Sun “is no longer just a place to visit for good times, it’s an experience that lives-on, whether from great hospitality on-property or great experiences anywhere else in Connecticut on our app. We were looking for a partner who could bring the magnitude of our full story to life in a new, fresh, culturally relevant way. Joan gets what makes us different.

Joan's client work includes S&P Global, Virgin Hotels, ebay Motors and Red's.