Stagwell has consolidated and rebranded its production operations—Anomaly Content & Entertainment and Wolfgang Studios—under a new entity called Unreasonable Studios (UNR). 

The operation will be led by Justin Barocas, co-founder of Anomaly and now CEO and executive producer of UNR. Earlier in his career he served at Wieden + Kennedy and JWT. 

Stagwell said UNR will be "powered by" its tech platform Locaria, which will support UNR in scaling international campaigns with multilingual content and other localization services.  

UNR creates original and branded entertainment, live action commercial work, editorial photography, digital and social media, creator content and postproduction, motion and design capabilities, and adaptation and localization technologies and services. 

Clients include Nike, Louis Vuitton, Marriott, Carhartt, Starbucks, and Topgolf. 

UNR is in production on three feature films, including “Sail,” which chronicles the 2024 America's Cup competition, directed by Frank Marshall for IMAX in partnership with Louis Vuitton & Skydance Sports. “Learning To Fly,” explores the world of Ultra running through the eyes of pro-runner Jim Walmsley and pro-photographer Aisha McAdams; it is directed by Max Lowe and financed by athletic shoe marketer Hoka. “The Truth & Tragedy Of Moriah Wilson” tells the story pro-cyclist Mo Wilson whose rise in the sport was cut short when she was murdered in 2022; it is directed by Marina Zenovich for Netflix. 

"In unreasonable fashion, we bridge the gap between the entertainment and brand worlds, going from high-value to high-volume at high speed, delivering everything from original documentaries for distributors like Netflix to generative tech driven scaled content for global brands – all under one roof," stated Barocas.

UNR has more than 200 full-time employees and 1,200+ contractors across 60 countries, with offices across North America, Europe and Asia.