• by Fern Siegel , July 1, 2025

Pizza Hut's summer campaign centers on four pies with premium toppings, including the new Spicy Hawaiian Lover’s Pizza. The full Hut Lover's line also includes Meat Lover's, Pepperoni Lover's and Veggie Lover's pizzas.

To highlight these special $12.99 large pizzas, the brands' new campaign, by Deutsch, opens with a wedding — reminding fans that Pizza Hut delivers everywhere. The spot is here.

According to Pizza Hut’s 2025 Pizza Trends Report, 38% of pizza fans choose pineapple as their favorite topping, which created the Spicy Hawaiian Lover’s Pizza — a marinara, ham, bacon, pineapple, jalapeño and red chili flakes combo.

The full campaign is running across linear TV, connected TV, social media, online video, digital video, digital audio and Search Engine Marketing.

Melissa Friebe, Chief Marketing Officer at Pizza Hut, said: “The new campaign proves Pizza Hut always shows up for moments that matter, this launch is all about hooking our consumers up with more of what they love.”

Pizza Hut is a division of Yum Brands, the parent of KFC, Pizza Hut and Taco Bell. In Q1, it recorded revenue of $1.79 billion vs. the $1.85 billion expected by Wall Street. Pizza Hut saw its same-store sales shrink 2%, due to increased competition. On an April earnings call, CEO David Gibbs reiterated Yum will be able to reach its long-term target of 8% core operating profit growth for the year.