Dig Inn's Jessica Serrano on staying curious, learning
to embrace small talk, and her 90 Day obsession.
I've had the opportunity to connect with and learn from executives of major brands at MediaPost's Insider Summits. In the process
I've discovered some truly impressive women -- not only for the work they do, but their stories behind the scenes. With
Brand Insider: BTS, I get to pull back the curtain on some of the
most influential women marketers as they talk about their path to success: the twists and turns, obstacles, inspirations and the valuable lessons learned along the way.
What does great leadership really look like? For Jessica Serrano, CMO of Dig Inn, it’s not about hierarchy- it’s about leading “hip to hip,” staying curious, and helping her
team do work that truly energizes them. In this episode of Brand Insider: BTS, Jessica shares with Lisa Singer the career lessons that shaped her leadership style- from taking the job no one wants to
rejecting advice that prioritizes likability over effectiveness. She opens up about leading with intention, showing the “quiet parts” of herself, and why, at the end of the day, her
greatest motivation comes from the life she and her husband are creating for their twins. Watch the full conversation in the video above.
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