• by Fern Siegel , July 2, 2025

Peroni Nastro Azzurro has teamed with chef, cookbook author and TV personality Giada De Laurentiis to launch Peroni Italian Beer Ice — a limited-edition shaved-ice treat infused with Peroni’s crisp Italian lager.

The spot is created by Quality Meats. The 15-second ad is running on paid Meta, TikTok and Pinterest. A 30-second version is running on Peroni-owned channels and site.

“We set out reach beer drinkers who appreciate great style, great taste and simplicity - but above all, crave a little taste of the dolce vita, even if they're closer to the Gulf Coast than the Amalfi Coast,” Joe Burns, strategy lead at Quality Meats, told Agency Daily. 

The commercial features De Laurentiis cooling off with a scoop of Peroni Italian Beer Ice. The work is part of her ongoing partnership with Peroni, which aims to bring authentic Italian style to consumers.

“Italian ice has always held a special place in my heart — it’s my favorite summer treat. When you add a Peroni to the mix, I feel like I'm back in Italy,” said De Laurentiis, whose latest cookbook is "Super-Italian."

De Laurentiis' restaurants includes Giada and Pronto by Giada in Las Vegas, and Luna and Pronto by Giada in Scottsdale, Arizona.