PurposeBuilt Brands, a global maker of specialty cleaning products, has named Milwaukee-based ad agency Hanson Dodge (HD) to handle its Weiman brand. The decision was made without a review.  

Weinman products clean surfaces like stainless steel, various countertop materials, hardwood floors and more.   

The assignment is an expansion of the agency’s remit for PurposeBuilt—it was awarded creative ad duties for the company’s drain clog remover Green Gobbler in 2023.   

Hanson Dodge will be responsible for brand positioning and developing an in-market creative campaign.  

PurposeBuilt CMO Jon Bellante credited HD with helping the Green Gobbler brand grow significantly. “We want to do the same for Weiman. We’re excited to see what new magic this partnership can bring.”