
New Era Cap, the Official Cap of
Major League Baseball, has debuted its first major brand push in years.
The "Nothing Beats Real" campaign, created by FCB, runs through the end of the regular baseball season on multiple
platforms, including ESPN, ABC, Fox, Hulu, Prime Video and Peacock, as well as New Era's and MLB's digital channels.
FCB won the account earlier this year.
"Nothing" stars New Era
ambassador and San Diego Padres' Fernando Tatis Jr., a three-time All-Star and two-time Silver Slugger Award winner. Directed by Grammy-winner Dave Meyers, Tatis Jr. joins six MLB superfans to tout
the caps that celebrates self-expression and team spirit.
New Era is positioned as the "official cap fit for every fan."
"This campaign was all about energy, creativity, and having fun
— just like the game itself," said Tatis Jr. "New Era gave me the chance to express my style and connect with some of MLB's biggest fans, reminding me why I fell in love with baseball in the
first place. I'm proud that I got the opportunity to be a part of something that celebrates the passion of every fan."
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FCB client work includes Spotify, Michelob Ultra and Pringles.
The baseball caps are available on neweracap.com and at major retailers.