Activewear brand Rhone has named Kepler its media agency of record.  

Kepler’s remit includes full funnel strategy, digital activation, and measurement across all major platforms. 

Rhone was founded in 2014 as a men’s premium activewear brand and recently unveiled its first full women’s collection. It also struck recent partnerships with the NBA and LPGA. 

“This is a pivotal moment for Rhone,” stated CMO Bethany Evans. “Our vision has always been bigger than apparel. We are building a brand that stands for progress in every sense. Mental, physical, personal. And that demands partners who can match our pursuit of progress.” 

Its latest campaign, “Head in the Game,” features NBA veteran Kevin Love, LPGA stars Lilia Vu and Lauren Hartlage. Media channels include TV, digital, and out of home in New York City’s Times Square. Rhone also donated to the Kevin Love Fund, which supports mental health education for young people. 

Rhone’s most recent ambassador is Portland Trailblazers star Jrue Holiday, a two-time NBA champion and ESPY Humanitarian Award winner.  Rhone is supporting the Jrue and Lauren Holiday Social Impact Fund, which funds community led initiatives across the country. 

Pictured above: Rhone ambassador and NBA star Jrue Holiday.