Google has partnered with creative
agency 72andSunny Australia for a new campaign showing the latest Google Search tools.
The "Just Ask Google" campaign follows the story of a dad trying to connect with his teenage daughter via
K-Pop. He uses Google Lens, AI Overviews and Circle To Search to explore and better understand the fandom.
Another spot features a duo renovating their grandfather’s house.
“With more AI-powered features, Google Search is meeting the evolving search needs of our users, empowering Australians to find the answers they need seamlessly," said Leah Ferris, head
of search marketing, Google Australia.
Wesley Hawes, CCO, 72andSunny, added: “It’s not about knowing everything — it’s about wanting to know.
Search almost becomes an act of love.”
The integrated campaign spans TV, online video and sponsorship of "The Block" show.
Agency work includes Big W, Princess Cruises,
Stake and REA.
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