Two ad agencies, Good Giant and Two by Four, that have joined under a new leadership structure, naming Dave Kissel as Chief Executive Officer of the group.

Previously, Kissel was managing director of DDB Chicago and global lead on the McDonald's account. 

Kissel will oversee the leadership team of Rich Sullivan, CEO of Good Giant, and David Stevenson, CEO of Two by Four. His appointment is a strategic move to capitalize on the influence of independent agency holding companies.

“Drawing on my diverse experience across agencies, media and start-ups, and inspired by pioneers like Bill Bernbach and Keith Reinhard, I’m committed to amplifying the remarkable work already underway. We are going to harness creativity, data, and digital innovation to deliver measurable results and create a powerhouse in the independent agency holding space,” said Kissel.

Kissel will invest in technology, talent and strategic acquisitions to scale the group's capabilities in a changing ad landscape.

Ben Yarbrough, managing director at Merit Capital Partners, said Kissel's “strategic vision and ability to develop high-performing teams will complement our leadership and drive transformative growth, delivering exceptional value to our clients.”

The agencies are owned by Merit Capital Partners and Six Pillars Partners.