The Athletic, the
sports site owned by
The New York Times, and Range Rover have launched a new campaign with architect-stadium designer David Manica. He designed the Allegiant Stadium in Las Vegas and the
Chase Center in San Francisco.
The focus is the luxury Range Rover Sport SV. Manica juxtaposes the design, comfort and artistry of a stadium with the new luxe car. Range Rover Sport features a
mild-hybrid Twin Turbo V8 engine that produces 626 HP and 553 lb-ft of torque, accelerating from 0-60mph in as little as 3.6 seconds.
Creative is by The Athletic and T Brand Studio,
the branded content studio within New York Times Advertising. Adam Loeb directed.
The video “Designing For Sport” celebrates stadiums and the architects who design them, while
drawing a comparison with the Range Rover Sport SV vehicle. Both boast great "sport design."
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Sports Business is one of The Athletic’s top five most-followed league pages with
196% YoY growth since Q1 2024.
The campaign will run through October 31 with a paid video post on The Athletic's site and "The Builders" sponsored editorial series about leaders who
have successfully shaped sports organizations.
Range Rover is a leading British luxury brand, sold in 121 countries. It belongs to the JLR house of brands together with Defender, Discovery and
Jaguar.