• by Ray Schultz , Columnist, Yesterday

Wix, which helps small businesses build websites and send emails, has added a tool: An email editor powered by artificial intelligence.   

The new Email Assistant can help users not only with text generation but with layout, visuals, messaging and design, the firm says.

“From designing the layout to crafting compelling content, creating effective marketing emails is often time-consuming and complex,” says Linas Daugirdas, head of Wix Emails. “Our goal was to remove those barriers.” 

Users start with a chat where they can describe the campaign’s intent -- whether that is new product promotion, a holiday sale, a special discount or content delivery. They can also share their tone, ideas and goals. 

The Assistant responds by pulling in relevant business data that the user has input, from product listings to bookings.  

The user is then brought to the editor itself, where a full email draft with text, visuals and relevant sections is ready for review and editing. 

Marketers can still use the firm’s traditional email editor to build campaigns manually. However, the AI e-mail editor offers what the firm says is a more intuitive experience that helps improve quality and engagement.

The new AI editor introduces powerful design enhancements to streamline email creation and elevate brand consistency:

Also provides these design enhancements:

• A gallery of relevant, pre-generated sections and elements that can be customized to fit the needs of the campaign. 
• Editable, AI-generated email design themes based on the website’s fonts and colors. 
• Customizable design settings such as spacing controls, alignment options, and styling tools.
• Flexible layout control with movable sections and grouped elements. 

The Email Assistant can help whether a user “needs help brainstorming an email marketing campaign, wants to get a head start with AI, or build an entire email from scratch,” Daugirdas adds.