Scandinavian Designs, a nationwide retailer
of modern home furnishings, named Quad/Graphics its agency of record. Two Quad agencies: Betty, a creative agency, and Rise, a media agency, will work on the account.
The move consolidates the
client’s creative and media strategy.
Quad’s remit is to grow Scandinavian's ecommerce, revive its catalog and enhance brand awareness in the U.S. Scandinavian Designs has stores
in more than 50 U.S. markets.
“This is an exciting moment of transformation for Scandinavian Designs,” said Kevin Bridgewater, senior vice president of strategic retail Solutions
at Quad. “They’re scaling quickly, creating true omnichannel purchase journeys through their in-store, at-home and ecommerce efforts, and testing new markets to expand their national
reach. Our integrated service offering is purpose-built for this exact kind of brand growth.”
According to The Harris Poll and Quad, 78% of Gen Z and Millennials appreciate brands that
add digital touchpoints to enhance physical shopping rather than replace it. In addition, 65% of shoppers across generations look forward to receiving catalogs from brands.
Quad's client work
includes InnovAge, Summit Brewing Company, Intuit Quick Books and Colour Pop.
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