• by Fern Siegel , February 11, 2026

The Cheesecake Factory named StrawberryFrog its media AOR after a competitive review.

The agency will handle media buying and planning for the restaurant chain, which offers more than 250 dishes daily. Its newest cheesecake is Peach Perfect with Raspberry Drizzle.

The account was awarded last month, and the agency's work is currently underway. 

Donald Evans, CMO of The Cheesecake Factory, said the agency brings “a unique blend of data, tech and creativity — exactly what modern marketing requires.”

The Cheesecake Factory operates more than 200 locations nationwide. David M. Overton, the company's founder, opened the first Cheesecake Factory restaurant in 1978 in Beverly Hills, California.

Bill Heilmann, StrawberryFrog head of media, added: "This is an iconic brand with generations of loyal fans, and we proudly count ourselves among them. The Cheesecake Factory has some exciting things cooking for guests this year, and we're thrilled to help bring what's next to the table.”

StrawberryFrog's creative work includes Jim Beam, Northwell Health and Four Leaf.