Interactive toy company Tonies has tapped creative agency Brains to execute a global campaign for its Toniebox 2 “screen-free” audio system. 

The campaign is called “Where Will Listening Take You?” and features vignettes that highlight how children develop crucial soft skills like curiosity, courage, empathy and creativity via screen-free listening with Toniebox 2.  

Sample the work here and here.  

The campaign showcases integrations with brands like Disney, PAW Patrol, Sesame Street, Ms. Rachel and NatGeo. 

In addition to the videos, the campaign includes out-of-home displays that will be running in Times Square in New York City, Paris and other cities.